How to Piss Off And Lose A Customer
Today at a major electrical appliance store in my local city, I was minding my own business looking for a small item I needed.
After a few minutes of browsing, an "on his way to retirement" store clerk came up to me and asked me what I was looking for. I answered him so he had a flip through the catalogue and swiftly told me that he didn't have "the right" one in stock.
That was fine, however, there WAS an item that I'm 100% sure would have done the job for what I wanted it to do. I told him that but
on his high horse, told me that I was wrong and I should not bother and basically to hit the road!I could have stayed there and argued but I am not the arguing type and there are a dozen other shops where I could find what I need peacefully.
The BIG mistake he made was -
he forgot the CUSTOMER IS ALWAYS RIGHT!People love to be right. A friend and great marketer Craig Desorcy told me that in a conversation just earlier this week. People love to be right and in a customers shoes, being right is very important.
When we are told me are wrong, we get offended and offended people don't buy anything!===============================
What about when the customer is wrong?
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What this store clerk didn't do, even if I was wrong, was
he didn't offer anything else that could help me solve my problem. He didn't suggest another item or didn't offer to order the item in and invite me to come back in a few days.
So to apply this to online marketing, the points to remember are:
don't offend customers, when the customer comes to you with incorrect data, kindly explain the problem and offer other ways they can solve their problems.It just reminds me that customer service goes a long way - it's the glue that holds the business together. Take it away and the business will surely collapse.
Thanks for reading!
Stuart Stirling
www.StuartaStirling.com
:)
Labels: customer-service-advice, how-to-lose-customers, online-business-tips
Online Biz Failing? 7 Reasons Why You Never See A Buck...
Hi readers and visitors,
Even if you think you're a failure, and don't have a hope in the world to make_money online, this message might just turn you around and put you in high spirits.
See if you can relate to any of these common reasons why people fail in their internet business....
1) Information Overload - You are trying to learn everything at once and you are paralyzed. You can't put any of the info together and it's frustrating you.
2) You don't know the Fundamentals of Business - You don't know what it takes to SELL something. If you can't sell off-line, then it will be hard to sell online.
3) You don't have the technical "Know-How" to put together a website - FTP, HTML, PDF, Domain Names, Affiliate Marketing. It's all Greek to you!?
4) You're trying to go at everything by yourself - You don't have any contacts in this business and you are afraid to ask and you don't know who to ask for help.
5) Low Commitment Level - You don't think seriously about your business. You procrastinate. You don't take the steps to turn your business around because you're not committed enough to succeed.
6) You're Afraid of Success - With success comes power, with power comes responsibility. Many of us don't like responsibility. We don't want things to become big because it will be too hard to keep under control.
7) You're Afraid to Lose Money - It costs money to run an internet business. It's easy to lose that money. But what you need to know is that money makes money. Leverage your money in wise investments or assets to bring you more in return.
So which one is your big one?
All of them? I hope not....lol
Believe it or not, you are not the only one who is having a hard time trying to earn a little extra cash on the internet.
The fact is, more than 9 out of 10 people never make a single penny, and the average time they try is 6 months!
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What to do next?===========================
But guess what? There is hope for you to start seeing success, right now!
Starting right now, I want you to put your finger on one of the seven reasons I wrote about above.
Then starting right now,
THINK of how you can overcome it.
And then DO IT!I'm not going to tell you how you can overcome all of them, because thinking of a solution yourself is good for you.
And I definitely can't stand there next to you with a match under your butt to get you to take action. You have be proactive and do it yourself.
Once you have thought of a solution and start to overcome your barriers, you will feel hope. And hope is what we need to get through each day with a smile on our face.
Eventually, our hope will lead us to success. More success than our wildest dreams - whatever they may be.
Remember, THINK and DO. The recipe for success.The ball's in your court.
All the best,
Stuart Stirling
ps. Find more inspirational online business lessons in my short report:
www.NextInternetDisaster.com
Labels: how-to-build-a-successful-online-business, make-money-online, online-business-tips, recipe-for-success
The fastest way to go out of business
My main niche I make most of my income from is the "make money online" niche. I have a nice sized list and it's growing all the time.
I don't annoy my subscribers everyday like some marketers do - I have an autoresponder to do that for me :) But seriously, I don't flog every new product release or offer I find just to make a quick buck.
I'm rarely found to be sending out more than 2 emails a week to my lists. And when I do broadcast an email, it is something that I either think is great value and too good to miss or it is something free (and useful because even something free can cost time). I usually get a good response because my readers know that I don't send them trash.
The light bulb went off in my head a few days ago with this realization.
If I don't send my subscribers things that will actually help them to make money online like I'm proclaiming, how I am I supposed to stay in business? My job is to help people make online, that means if I can't provide my customers the means to make money online, they will soon find someone else who does.
Let's compare it to a Chinese restuarant and I'm hungry for fried rice. There's a restuarant that claims they have the tastiest fried rice in town. I go there and the rice stinks! I'm not going back! Why would I? Sure the price might be right and the place might be nice, but if that fried rice doesn't satisfy me, I will keep searching for a Chinese restaurant that does.
The "make money online" niche is just as ruthless (I'm not a restaurant owner, so I don't know exactly). Afterall, we're dealing with a very touchy subject - MONEY! Money is valuable. People LOVE to make money and HATE lose it.
Consider this......
With this "make money" niche is, if people aren't making money from the products or services you peddle to them that are, where are they going to get money from for the next offer you hit them up for? It's a very fragile path you walk as a list owner in the "make money online" niche.
My point is, and this goes to internet marketers in any niche.....
If you are marketing to a list of subscribers, you MUST be providing them with what they want.
If you say you can help people cook the most delicious fried rice, then give them the recipe to do it. If you say you can help them make money online, then don't peddle trash asking them to empty their wallets. That will just make them lose money and that is the fastest way to go out of business.
As the Japanese business saying goes - "Kyaku wa Kami" meaning "The customer is God". Put your customers first and reap the rewards later.
Thanks for reading,
Stuart Stirling
Labels: email-marketing, list-management, online-business-tips
