Stu Sensei teaches: How to Run an Internet Business
Hi readers. Stuart Stirling here...but today you can call me "Stu Sensei".Sounds pretty cool, huh? I might start doing these email lessons as "Stu Sensei" more often ;) Afterall, it's fitting as I do live in Japan...
Today's email is a little different, so get ready to take 5 minutes to read it (you might want to grab a mug of your favorite brew too)
Marketing School with Stu Sensei!
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First let me ask you a couple of easy questions.
#1 Do you know the basic principles of business?
#2 Do you know how sell and deliver a product online?
#3 Do you know how to get web visitors to see your offer?
#4 Do you know how to grow your business?
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Ok, so let's look at the answer to the first question.
In my short 2 year career, I have learned some of what makes a business profitable and what makes a business unprofitable.
The 3 main elements of a business are:
1) You must have a product or service you sell
2) You need a killer offer (USP-Unique Selling Proposition)
3) You need a means to get paid and then deliver
the product or service to the customer
That's basically it. Pretty simple right?
Other basic principles (or ethics) to take note of are:
**Customer service with a smile goes a very long way.
**Under-promising and Over-delivering goes even further.
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Ok, next question.
Selling and delivering a product online is where a lot of people lose the plot and give up.
Basically, the driving tool to showcase and sell your product or service online is a WEBSITE.
You website should present your product the best you (or your copywriter) can. You list the features and benefits, and finally give instructions on how to order it.
You need some sort of payment processing merchant account to take credit card orders etc. online.
Paypal.com is the top choice for many online business owners as it's like an online bank and merchant account in one.
After your customer goes through the order process, they need to be able to download or sign up for access to your product.
All payment processing websites like Paypal can forward your customer to the "download page" so specify so that's that taken care of.
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Next part, ready?
Once you have your online "store front" ready to take orders, you now need TRAFFIC!
The best advice I can give for traffic generation is this: USE THE RIGHT BAIT IN THE RIGHT LAKE!
In other words, you need seek out where those people who want your product are hanging out and don't waste your time anywhere else.
If people are looking for what you sell on ebay.
- Advertise it on ebay.
If people are searching Google for what you are selling.
- Get your website ranking high in Google with SEO (search engine optimization).
And so on.
Don't buy a bunch of leads just because you think 10,000,000 random email addresses for $100 is a bargain.
Seek out where YOUR target market spends time online and go get them!
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And, finally...
For real success, we need to have a long term vision for our business. We need to be in it for the long shot.
People go on about "you gotta have a plan" and that's true I guess, but I never really understand what they mean.
To me, the plan is to grow your business bigger and bigger. Which means thinking ahead, of the big picture and constantly thinking and creating new products and offers to fit your customers needs.
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So that's this week's lesson with Stu Sensei.
What did you think?
I'd love to hear your comments so please hit the reply button or leave a comment on my blog.
To your success,
Stu "Sensei" Stirling
ps. Just a friendly reminder that JB's wedding sale is 24 HRS away from a catastrophic meltdown!
=> http://www.stuartstirlingonline.com/likes/JBsweddingsale
Order now and save over $2586 on a massive collection of products you can sell for instant profits!
:)
Labels: how to run an internet business, how to start an internet business, internet busines, make money online
posted by Stuart S @ 3:40 AM
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