Are You Busy Selling Or Just Busy?
I have a quick story I wanted to share with you.A friend of mine found it on page 60 of a new book he's reading by Michael Masterson called, “Ready, Fire, Aim”, and when I read it, I knew I had to share it with you today because I’ll bet there’s a good chance you can relate to it as I did.
Here you go...
"A woman I have known since high school recently called to tell me about a cosmetics business she was starting. She had spent several years developing her own line of natural skin treatments and had shared them with others, who raved about them.
Encouraged by their reactions, she decided to go forward.
She’d spent two or three years and all of her money packaging a dozen products and producing all sorts of ancillary materials. She told me about the new labels she was designing, the contracts she as negotiating, the shopping she was doing for retail space.
“But have you tried to sell anything?” I asked her.
“Everything’s not about selling,” she scolded me. “When the time is right, my products will sell.”
Because she’s a good friend, I kept pestering her, hoping she would do what she had to do to get her business going. But as far as she was concerned, her business was already up and running. She was busy day and night working on it, and she was spending all kinds of money.
Eventually, of course, we stopped talking about it. And I sometimes wonder what she could have done with those products she’d created. They were really very good.”
This is an interesting story isn’t it?
Personally, I wasted my first year pretending to be in business just as the woman in this story had.
I was busy. I was spending money. I was getting organized, reading all the ebooks, attending all of the training calls, and trying to market my websites. Once things were ready, I was going to be rich, but…
The sales never came.
When the majority of entrepreneurs start their businesses, they spend their time, money, and efforts on building an infrastructure designed to support their 100th sale… Nice office equipment, a new headset for their phone, an 800 number, fancy new business cards, and 100’s of brochures and info packets to hand out.
Yet, all that really matters is getting that 1st sale. Until that happens, everything else is just wasted energy.
- People who think business is done in this order, “Get organized, then sell.” Usually fail.
- People who finally realize business is really done in this order, “Sell first, then get organized.” Usually win.
Unfortunately, many people are scared of the idea of selling. It conjures up images of arm-twisting and manipulation, followed by rejection.
This is why it’s always pushed to the last item on the business “to-do” list. But in reality, it doesn’t have to be that way and it shouldn't be.
Selling can be the most rewarding process in the world when both sides feel like they’ve come out winners.
So here's what you should do next.
Start selling like a maniac!
First, you must have confidence in your products or opportunity you want to promote. If you don't have confidence in your product, you are cheating yourself and your customers and you won't make any money...or you'll make a little but find it will dry up very quickly.
In order to be successful, you must be able to present your offer and sell with passion and 100% confidence that it will bring you and your customer complete 100% satisfaction.
Then actively get the word out! Get intense about it. Advertise like mad, get traffic, contact other marketers, create products, create an affiliate program, increase your online presence.
Everything doesn't have to be perfect from the start. Like I mentioned above, you need to focus on getting the sale first, not getting everything perfect. Once you get the ball rolling, you'll spot the weak points that you will need to fix.
You can relate this to the "line in the water" story.
If you're wasting too much time cleaning your rod, sorting your tackle box, trying different bait or fishing line and all this time your line is not in the water, how are you going to catch any fish?
Are you busy selling or just busy?
This is part of one of the lessons I share in my Next Internet Disaster report. Learn more about how to start selling like a maniac and other online business success breeding skills, mindsets and techniques in that report inside that reporthere.
As always, your comments are always appreciated!
Stuart Stirling
Labels: entrepreneur-tips, internet marketing success tips, Michael Masterson, ready-aim-fire
posted by Stuart S @ 9:19 PM
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