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Friday, July 10, 2009

Affiliate Marketing 4 Step Success Formula

Affiliate marketing is and always will be a popular way to make money online.

It's where a lot of newbie's start out when they first look into the idea of starting an internet business from home.

Although affiliate marketing comes across as being relatively easy ( you don't need your own product, you don't need to manage websites etc) there are several pieces needed to complete the puzzle than may first meet the eye, if you really want to succeed.

If you're not seeing any success with your affiliate marketing...you might want to ask yourself these questions:
  1. Are you building a list?
  2. Are you getting enough traffic?
  3. Is your traffic targeted?
  4. Is your offer converting?
These I consider to be the most important keys to affiliate marketing success.

1. Build a list. You may have been told that you don't need to build a list to be successful as an affiliate marketer, but if you can be successful without a list, then imagine how many sales you can drive with a list?!?

Once you build a list, you will be able to follow up with your subscribers which is a very important to close sales. Plus you can offer several products to your list instead of just getting one chance.

2. Getting Traffic. Traffic is needed to fuel the affiliate marketing engine and allow us is relative to the amount we can make. More traffic equals more sales. If we are getting only few sign ups or sales, then a lack of traffic might be to blame for that problem.

3. Targeted Traffic. There are many types of traffic. Search engine traffic, traffic from email ads, banner ads, text link ads, video traffic, social network site traffic, etc. Each type of traffic is made up of a different group of people. Some will be more interested in your offer than others so make sure you're appealing to the right crowd.

Your advertising methods and keywords you choose play the biggest part for determining how targeted your traffic is going to be.

4. An Offer Than Converts. Even with the right type of traffic, it won't matter much if the offer you are promoting isn't converting. Care needs to be taken when you choose the offer. Too many times we make our traffic and list building system just right and wonder why it bombs.

More than likely, it's when the product doesn't convert that our affiliate campaign stops dead in it's tracks. You may need to test out different offers to find one that converts the best.

So take a look at your affiliate marketing campaigns you're running now and do a quick evaluation. You might find the weak link in it as I have pointed out above.

If you would like to add one of your own keys for affiliate marketing success, please leave it in the comment section below.

Cheers,
Stuart Stirling

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