Free Internet Marketing Tips and Resources Blog by Stuart Stirling

3 Tips For Selling eBooks & "Information" Online

Are you in the "selling ebooks" and "information marketing" business? I am and it is what I teach others to do also. If so, you'll love the following article.

It's been a while since I posted to my blog here, but when I got hold of this info I wanted to share it because it is really good stuff!

If you're interested in selling eBooks or other "Information Products" online, then here are a few tips to make sure you make the most money:

1) Choose a niche where customers have a VERY strong EMOTIONAL NEED.

Why do most eBooks and other Information Products fail - and leave the author with nothing to show for their effort but wasted time?

Because they selected their niche or their topic based on what they themselves were INTERESTED in rather than what people were LOOKING FOR.

If you want to make money with your eBook or other Information Product, then you must choose a niche that is loaded with buyers who are EMOTIONAL about their need.

Not "interested."

EMOTIONAL.

If they're not feeling a strong emotional drive to solve a problem or get their desire, then they won't be motivated to BUY from you.

2) NARROW your niche - don't "widen" your niche.

Another reason why most eBooks and Information Products fail is because the author or creator wasn't thinking like a CUSTOMER.

Customers don't like to buy things that will fix all their problems.

They like to buy things that will fix their ONE BIG problem.

A woman who is 30 pounds overweight - who wants to get in shape for her wedding in three months... doesn't want a book about "general health."

NO WAY!

She wants a book called "The Bride's Guide To Losing Weight: How To Lose 10-30 Pounds In Under 90 Days."

Most of the time in life, it's not wise to be "Narrow Minded." But when you're choosing your niche or creating a product, IT IS.

3) Create a high "Perceived value" report or video - and then GIVE IT AWAY.

As the internet becomes more and more "noisy" - and customers have more and more options... and therefore more and more confusion...

...it's important to CUT THROUGH THAT NOISE.

The best way to do it?

Create something valuable, then GIVE IT AWAY.

Yes, I said give it away.

And don't just give away any old information.

No. You're going to want to create a report, video, tele-class, or other product - and make it about your BEST STUFF.

Don't save your "good stuff" for last. Give it away up front!

When your prospective customer comes to your website and gets something that's very, VERY valuable from you for free - they will then say to themselves...

"If this is the stuff they're giving away for free, then the product they're selling must be FLIPPING AWESOME!"

That's why you give away your BEST stuff for free up front and make sure you ask your prospective customers to opt-in to your email list in order to get your free product! This is what we call list building - and many of use know, there is money in a list :)

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The little message above was part of an email I got today.

I am on about 20 different marketer's email lists. This is the type of email that I actually love to receive and when I find good content like this I want to share it with you.

I am in the "selling information online" business and that's what I teach others to do.

I hope that this article irons out some of the questions or problems you've been having with your online "info-product" business.

To re-cap, the 3 tips for selling ebooks and information online are...

1) Choose a niche that has very strong emotion needs for a certain solution.
2) Be narrow-minded when thinking about your niche.
3) Create a high-value product (ebook, video, audio) and then give it away!

The three part recipe for online info-marketing success!

Best wishes

Labels: how-to-choose-a-niche, how-to-sell-ebooks-online, info-product-business, product-launch-secrets, sell-more-ebooks

posted by Stuart S @ 4:23 AM